PROGRESSIVE MARKETING

ONGOING MARKETING EFFORTS:
Traditional Broker: Today's buyer doesn't look for properties in the newspaper any longer. Many Brokers are moving away from print advertising. If they still use newspaper advertisement, it is to advertise their brokerages, and the homes are a second thought. Mailers are costly, and many companies have also discontinued use of this medium. Most Brokers today rely on the Worldwide Web to do their marketing for them, and direct the buyers to their company websites, not necessarily to your property.

The Preoh Advantage: Preoh focuses on maintaining your listing on all of the Real Estate websites, as that is where over 90% of buyers are most likely to see it. Your property will have a unique URL on the Preoh website, in addition to all of the other Real Estate websites.

Since the beginning of the year, Preoh has mailed over 100,000 marketing pieces. If you want to place a newspaper advertisement, Preoh gives you the tools to create your ad from your personal dashboard, and you can place the ad in the media of your choice.

FEEDBACK FROM SHOWINGS:
Traditional Broker: Some Realtors will receive feedback, and provide you with this information when they have the time. Many Realtors do not get or give feedback.

The Preoh Advantage: Preoh chases the feedback! This is an extremely important aspect of your marketing effort. The prospective buyers are out there looking at all of the other homes in the price range that have similar features to your home. Preoh believes they are the best source of insight about how your home compares to other homes. Is it priced properly? Does the condition compare well to other listings? The Preoh technology automatically sends a feedback request, and your Preoh agent will continue to follow up until the feedback is received, and they have sent it on to you.

BROCHURE:
Traditional Broker: Often, the brochure for the home is a simple print-out of one of the MLS fact sheets.

The Preoh Advantage: Preoh gives you the option to create five different marketing brochures from the "flyer" section of your personal dashboard. You can change the photos and text whenever you want to, and you simply print it to produce a better, more personalized product than the MLS page.