BEFORE YOU LIST YOUR HOME
COMPETITIVE MARKET ANALYSIS
Traditional Broker: Will make one or more appointments to market themselves and their company to you. They will provide you with a Market Analysis of your home. Traditional Brokers act as gate keepers of the important data used to help price your home. They, not you, will select the comparable sales and competing listings using the multiple listing system database, and arrive at a suggested listing price. Some Brokers will sense that you want more for your home than the market will command, and they tell you what you want to hear, expecting to get you to reduce the price over time - this is called "buying the listing". This is a disservice to you, the seller, because typically you will get the best offers when your property is new to the market. If it is overpriced, buyers will pass on it. There are also Brokers out there who will underprice the home so they can make a quick sale. These scenarios may or may not be in line with your goals of selling time, and final sale price. You will not have access to all of the information that they have viewed to arrive at their conclusion.
The Preoh Advantage: Preoh will not waste your time marketing Preoh services. We are in the midst of the internet age. Preoh does not act as a gatekeeper! Preoh gives you access to all the information found on the multiple listing system, and other respected Real Estate sites. Preoh organizes the information in a unique, user-friendly format, and you will see every piece of information relative to your home. Preoh provides charts and graphs that are not available anywhere else. Preoh has developed proprietary software to track market trends historically, as well as in the present. Preoh allows you to review the information, and with your goals in mind, develop your pricing strategy. If you want guidance, your Preoh agent will work with you to understand the information, and help you achieve your goals of time on market and net proceeds from your sale.
PREPARING YOUR HOME FOR THE MARKET:
Traditional Broker: Will talk to you about curb appeal, and give you their ideas about how to prepare the home for showings. They may make suggestions about items to repair, improvements, and enhancements.
The Preoh Advantage: Preoh University has detailed information from experts about curb appeal, preparing your home for showing, and what renovations will return on the dollars spent. Preoh gives you access to national expertise through links to countless resources. Your Preoh agent will also be available to answer any specific questions you may have.
